HOW TO SERVE INTERNATIONAL CUSTOMERS FROM MULTIPLE COUNTRIES
The project had a clear purpose: to strategically expand a marketing agency’s presence in both Latin America and Europe. As the agency aimed to tap into new markets and diversify its client base, we needed to develop a comprehensive growth plan. The Latin American market offered immense potential due to its rapid digital adoption, while Europe presented opportunities for cross-cultural campaigns and global partnerships. Our goal was to position the agency as a trusted partner for businesses seeking innovative marketing solutions across continents.
2023
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BRANDING
OUR TASK
We conducted market research to understand the unique dynamics of each region. We analyzed consumer behavior, competitive landscapes, and regulatory environments. Next, we customized our service offerings to cater to the specific needs of Latin American and European clients. This involved translating marketing materials, adapting campaign strategies, and building local capacities. We also established strategic alliances as well as recommend investing in digital infrastructure to seamlessly manage service offering and delivery across time zones and languages.
OUR GOAL
We successfully expanded the agency’s footprint, opening customer in key cities across Latin America and Europe. Secondly, we secured major clients in diverse sectors, including e-commerce, manufacture and technology. Thirdly, our cross-cultural campaigns generated substantial brand awareness and customer engagement. By leveraging our local expertise and global network, we positioned the agency as a vehicle to digitalize and foster international business growth. Ultimately, our efforts transformed the agency into a dynamic player in the marketing landscape, driving revenue and client satisfaction.