PRESENTING THE COMPANY'S NEW CAPABILITIES
After a recent acquisition by a North American multinational firm, the customer knew that is was time to to update and enhance the value proposition., including the ability to present to the market the strengths of a regional cutting-edge technology company, which seeks to satisfy the needs of clients in the field of payment methods
2019
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VALUE PROPOSAL
OUR TASK
We collaborate with the management to create a compelling value proposition that would resonate with both existing and potential customers, ensuring continued growth and success in the competitive tech landscap.
To achieve our objective, we embarked on several critical tasks. First, we conducted an in-depth analysis of the company’s existing value proposition, product portfolio, and customer base. We interviewed key stakeholders, including executives, sales teams, and customers, to understand their perspectives and pain points. Next, we benchmarked the company’s offerings against industry leaders and identified gaps and areas for improvement. We collaborated with cross-functional teams to refine messaging, update product positioning, and enhance the overall customer experience. Additionally, we conducted market research to validate our proposed changes and ensure alignment with customer needs.
OUR GOAL
We successfully updated the company’s value proposition, emphasizing its unique strengths, competitive advantages, and alignment with the multinational’s vision. Secondly, we revamped product messaging, making it more customer-centric and solution-oriented. Thirdly, we launched targeted marketing campaigns to communicate the enhanced value proposition to existing clients and attract new prospects. As a result, the company experienced increased customer engagement, improved sales conversion rates, and strengthened market positioning.