HOW TO LAND INTO NEW MARKETS EFFICIENTLY
To propel the growth of a technology company specializing in analytics, big data, and artificial intelligence (AI). While the company had a strong presence in its home market, it recognized the immense potential in untapped regions. The goal was twofold: expand its global footprint and establish a foothold in markets where it lacked physical offices. To achieve this, we devised a strategic plan centered around forming partnerships with local players who could act as our ambassadors and extend our reach in markets like North America and Europe.
2024
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ALLIANCES & PARTNERSHIPS
OUR TASK
We conducted thorough market research to identify and evaluated potential partners. Next, we reached out to technology consultancies, system integrators, and industry associations in these markets. We presented the value proposition, emphasizing in how analytics, big data, and AI solutions could enhance their service offerings. Collaboratively, we designed joint marketing campaigns, co-hosted webinars, and participated in industry events and customer pipeline generation.
OUR GOAL
We established strategic alliances with key partners across Europe and Latin and North America. These partners acted as local representatives, introducing cutting-edge solutions to their networks. Secondly, joint efforts resulted in successful market entries. We secured contracts with multinational corporations and startups. Thirdly, the technology company gained credibility and visibility in markets where we previously lacked a physical presence.