GROWING IN LATIN AMERICA
A fintech company faces the challenge of growing across key Latin American markets: Mexico, Colombia, Ecuador, Peru and Argentina. These countries offered a unique blend of opportunities: rapid digital adoption, a growing middle class, and an increasing demand for innovative financial services. Our goal was to establish the fintech company as a trusted partner for individuals, businesses, and financial institutions in these regions, allowing a local yet regionally deploy of a go to market strategy.
2024
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BUSINESS DEVELOPMENT
OUR TASK
We carry out exhaustive evaluations of the market in each country. We analyze regulatory frameworks, study consumer behavior and identify local competitors. We then customize THE fintech solutions to meet the specific needs of each market. This involved adapting the platform to local characteristics, integrating it with existing banking systems and ensuring compliance with local financial regulations. We also collaborate with local banks, lawyers and accounting providers to expand our distribution channels. In addition, we represent the company at the local level, being its business devolopers in new markets.
OUR GOAL
We successfully launched the fintech platform in Mexico and Peru, gaining traction among both individual users and small businesses. Secondly, we ensured strategic integrations with local institutions, allowing for seamless integration of our services into their ecosystems. By democratizing financial services, we empower underserved populations to access credit, make digital payments, and invest. Ultimately, our efforts will position the fintech company as a regional leader, driving financial inclusion and economic empowerment.